To build anticipation and engagement for the return of "Prison Break," I created a series of 5 posters, which were strategically released via social media. Fans with high engagement levels were rewarded with prints of the art.
To further build engagement around how a character who had supposedly died would be returning, I created the origami bird social media campaign. The origami idea was pulled from within the show itself. I not only learned origami, but photographed, retouched, and ideated the hidden morse code messages and cryptic quotes.
Both campaigns were well received and gained well above average social interaction.